As a partner of FreeWheel, you know the challenges and opportunities in getting the most out of your programmatic transactions. Join programmatic experts for a half-day, in-person session that will address industry trends and how FreeWheel is innovating to better help buyers and sellers elevate their businesses.
We invite the supply side to join us for a networking lunch followed by presentations and breakout sessions that will dive into the opportunities of transacting inventory programmatically for publishers and operators. Later in the afternoon, we invite the demand side to join the conversation with a joint panel discussion and breakout sessions that will give a holistic view of the premium programmatic environment, while bringing both sides together to address challenges and opportunities.
Join us for our keynote session discussing the evolution of data and identity within the programmatic ecosystem and how FreeWheel is working to address with our publishers.
David Dworin, VP, Product, FreeWheel
Â
A moderated panel with leaders across publisher, DSP, and agency partners to discuss how the shift to automation has shaped this year's upfronts, how they are managing needs for flexibility, how to make the most of cross screen campaigns, and what their big asks from each other and their partners are.Â
Will Doherty, VP Inventory Development, The Trade Desk
Jennifer Kisling, VP Programmatic Sales, Paramount
Kim Thompson, President, Spark Foundry
Karen Babcock, VP Planning & Monetization, Comcast Advertising (Moderator)
Â
The evolution of programmatic in our industry has given way to massive complexity – and massive opportunity. In this session, monetization experts will discuss how to improve and augment your bid stream to make programmatic work better for your business. Additionally, we'll talk through 1) how direct, programmatic, and marketplace demand competes in the ad server and 2) what levels of control and customization publishers have to optimize yield against this demand.
What do DSPs need from their publisher partners to move the programmatic marketplace forward? In this session, partners from leading DSPs will share how they're shifting marketers to automate, what industry insights they're paying attention to, and what their best practices are on partnering with publishers.
As more deals shift to programmatic guaranteed, how can you ensure you’re executing the right way to achieve both marketer and publisher goals? Join FreeWheel’s experts for an interactive session on best practices for set up, what every partner should ask of each other, and common troubleshooting issues.
